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Anoushka Alden

MY LABEL


I have been hard at work on my Spring 2011 collection of party dresses and it’s now available at my online shop on Etsy.com, a website devoted to selling hand-made items directly from designers.

I started the line in 2009, sourcing fabrics and supplies mainly in Los Angeles. My dresses are made to order and I soon will have them in boutiques. My favorite materials to use are silk, cupro, rayon, cotton, and linen. I frequently use surplus (or “upcycled”) fabrics that would otherwise end up in landfills.

MY INTERESTS

At Lehrer Architects, I do everything from the patternmaking to production for my line, but I am also collaborating with the design team. One of the benefits of being here is having people with great taste who can critique my work and give me suggestions. It’s satisfying when your work appeals and makes sense to people who aren’t from your field.

I am interested in the commonalities between what makes a built space and a dress both beautiful and functional. In design, there should be a wow factor. Whether it’s one large move or a series of details, it should produce a stunning effect.

COLLABORATIONS AND CLASSES

In December, I taught a 2-hour class to the architects about fabric fibers and the inner construction of clothing. I wanted to show the designers the scope of materials and under structure of everything from suits to dresses.
In January I taught the team about my design and production process, from the inspiration to the final fitting. At every stage, we named so many similarities between our industries.
Currently, Michael and I are collaborating on an evening gown. We started with Michael’s sketch and soon will have a ravishing asymmetrical dress.

To visit my shop, go to www.byanoushka.etsy.com and please stop by the studio anytime to see what we’re working on. I am always available for custom work.

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